About This Initiative

The Seven on Seven conference, presented by AOL and organized by Rhizome, is a new conference that brings together leading figures from the fields of contemporary art and technology around the creation of groundbreaking new ideas. The conference took place on Saturday May 14 at the New Museum and featured presentations by seven teams, each comprised of a pioneering artist and game-changing technologist, who presented a new idea they developed while working in collaboration over the course of a single day at the AOL offices.

The seven teams worked together at the AOL New York City offices on Friday, May 13th to develop an idea for something new— be it an application, social media, artwork, product, or whatever they imagine. A keynote presentation by Caterina Fake kicked off the conference, which was followed by 20 minutepresentations by each team, with time allotted for conversation with the intimate audience at the New Museum. The conferenceconcluded with a cocktail reception for attendees and participants in the New Museum Skyroom.

The technologists included Andy Baio, founder of Waxy, now at Expert Labs; Ben Cerveny, president of Bloom Studio; Kellan Elliott-McCrea, former Flickr Architect now VP of engineering at Etsy; Jeri Ellsworth, noted game designer; Bre Pettis, founder of Makerbot and NYCresistor; Chris Poole, aka “moot,” founder of 4Chan and Canvas; and Erica Sadun, noted iPhone app designer. The artists include Emily Roysdon, a New York and Stockholm-based artist who’s shown at the 2010 Whitney Biennial and Greater NY at MoMA/PS1; Rashaad Newsome, a New York-based artist recently exhibiting in the Whitney Biennial, P.S.1’s Greater New York; Camille Utterback, an interactive installation artist who received a prestigious Macarthur “Genius” fellowship in 2009; Michael Bell-Smith, a prolific animator and musician (Professor Murder, Restless People); Liz Magic Laser, a video and conceptual artist whose works often involve social interventions; Ricardo Cabello (aka “mr. doob”), a Barcelona-based artist and designer known for his pioneering work with HTML5; and Zach Lieberman, an open source programmer and hacker affiliated with F.A.T. Lab, and a recipient of both a Rhizome Commission, and AOL’s 25 for 25 Grant.

The first Seven on Seven in 2010 featured teams including video artist Ryan Trecartin and Tumblr founder David Karp, who created Riverthe.net, a dynamic video-sharing application that also allows users to edit their own video playlists, and was featured in the New Museum’s fall 2010 “Free” exhibition; Delicious founder and former Googler Joshua Shachter andRaqs Media Collective Monica Narula, who founded an application that allows participants to pay away personal guilt by supporting good deeds; and Lebanese programmer AyahBdeir and artist Tauba Auerbach, who created an elegant, kinetic artwork.